Buy a bracelet, make a statement, make a difference. These days, students at University of Richmond can be found wearing light blue bracelets – not dissimilar to the color of the Somali flag – as a statement of their contribution to “fight the famine.” Just $5 buys one American student a bracelet and one Somali child enough food to sustain them for two weeks. With the alarming news of a fresh drought in Somalia, this student initiative remains more relevant than ever.
The campaign is the idea of one student, Shiksha Mahtani, who wanted to take action. She designed bracelets, set up a table at her school, made a video, and put up a facebook page. Little did she know she would meet so many like-minded, action-oriented students. Not only have they raised money to feed Somali families (100% of the proceeds from all bracelets purchased goes directly to TAF’s food delivery project in Somalia), but they are also making a statement. The blue bracelet is teaching people across campus that, in our increasingly inter-connected world, Somalia matters more than ever, and a starving child anywhere is a loss for all humanity.
TAF thanks Shiksha and each and every student who wears a blue bracelet – you’re our heroes. We also hope this story will inspire our readers. We can all make a difference!
To see the facebook page, click here.
To see the video, click here.